Complete Customer Experience | 2013 Award Categories
Complete Customer Experience
Seen from the inside, companies can be messy, complex, and dependent on fragmented technological systems. But when seen from the outside, companies with successful customer experience (CX) strategies appear cohesive, comprehensible, and unified, and customers can interact with the company through a well-coordinated ecosystem of products and touchpoints. This award recognizes companies that offer a consistent, cohesive customer experience that maintains a sense of brand, delivers value and rewarding experiences, and is tightly interconnected and easy to navigate.