Interaction Design Innovation | 2013 Award Categories
Interaction Design Innovation
Very often, the need for familiarity and intuitiveness in IxD trumps whatever desire designers might have to create unique or innovative interactions. Sometimes, however, unique combinations of platforms, requirements, constraints, user needs, and other factors demand that new interactions be devised or familiar ones be substantially redesigned. This award recognizes specific, designed interactions that thoughtfully and necessarily innovate or depart from convention to contribute significantly to the quality, ease of use, engagement, and/or effectiveness of the overall product or solution.