Interactive Component of an Advertising Campaign | 2013 Award Categories
Interactive Component of an Advertising Campaign
The line between the realm of advertising and those of software and Internet has gotten very blurry, and nearly every major advertising campaign has significant online and/or interactive components. However, many of these interactive components serve the needs of the business and its hopes for how customers might behave much more than they do actual customer needs and desires. This award recognizes interactive components to advertising campaigns that deliver real value, engagement, and/or utility to customers while creatively complementing the other facets of the campaign.