Promoting Empathy for Users | 2013 Award Categories
Promoting Empathy for Users
While designing a product, service, or other experience, project team members have to make decisions with the best interests of users in mind. Very few of these decisions can be made in consultation with actual users, so it falls to the team to attempt to see the world from the users’ point of view and make informed decisions on their behalf. This award recognizes companies, project/product groups, and other groups that most successfully promote a well-informed empathy for users among team members that leads to greater success in their work.