Infor | Hook & Loop

How does your company articulate its experience strategy?: 

Hook & Loop’s goal is to build applications that are not only useful, dependable, and capable, but also meaningful and enjoyable. Our mandate is to "create experiences people love,” and more broadly, we constantly reiterate our desire to “change the way people work” with consumer-grade technology used in the workplace. The message is simple, clear, and reflective of our daily efforts to simplify the complexity of enterprise software through UX design. We can achieve this ambitious goal by thinking about how we structure applications around the workflow of the user rather than forcing the user to conform their workflow to the structure of the application.