EffectiveUI

Please tell us about your team generally and what makes it successful, and help us understand what makes this team noteworthy or exceptional.: 

Our name speaks to what we believe is one of the most significant opportunities in business today. The interface between people and technology makes or breaks the success of every digital product, application and user experience. The need for effective UI is everywhere, from smartphones to flight decks. In a world of increasing technical parity, the interface has emerged as the differentiator, and as the primary driver of adoption and ROI.

At EffectiveUI, we are digital craftsmen. We navigate the most complex business problems to design and build digital solutions of high utility for the Fortune 1000 and ambitious innovators. While we understand the importance of the interface, our work is not limited to the presentation layer. We create market-ready digital products, mission- critical Web applications and integrated mobile apps. We engage not only as creators, but also as strategists, educators and embedded experts.

What evidence supports your belief that your team is exceptionally effective?: 

In the last year, some of our top clients such as Boeing and Wells Fargo have asked us to take our education efforts a step further by conducting specialized UX workshops with their teams.

What aspects of how your team is organized and/or how it operates have most influenced its success?: 

The best ideas are born of a culture where people can challenge convention and push past limitation. Our employees are empowered to define their path through autonomy and self-direction. We work on a level platform where the executive management cross-pollinates with internal teams. We’re a collaborative group who feeds off of each other’s creativity and inventiveness.