About the Applicant
Night Zookeeper was built very much hand-in-hand with a series of schools across the world. Therefore we were able to work with children to refine both design concepts, story content and the UI.
Once we had actually made a prototype the testing really started. It was possible and collate feedback from the sessions and then iterate the application as we built towards release.
We also had a wealth of data from our first application, Night Zookeeper Drawing Torch which we used to inform our concepts for Teleporting Torch. When we saw that some children were spending 45 mins at a time on the Drawing Torch application, we knew we were on to something.
The only specific need was building something children would love.
Children love tablets so in deciding on a platform for Teleporting Torch, tablets was a very straight forward requirement. However with a huge number of iPad and Android apps available, Teleporting Torch was entering a very competitive environment where children are bombarded with choice.
Most of the entertainment apps for children in the Play and App Store specialise in what I would call 'the fruit machine effect' (Addictive, mindless, simple wins for kids.) So our app was up against it! However we knew that children loved drawing and having more attention from their parents, so it was really up to us to create a product that could bring these aspects forward and help us compete.
With regards to constraints; the team behind Night Zookeeper Teleporting Torch were relatively new to UX design for children but one of the founders of the company is a former primary school teacher and he was on hand to point out potential problems before we even got to product testing. Further, our CTO literally filled his own iPad with drawing applications and we studied what worked and what didn't for both kids and adults to inform the build.