About the Applicant
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. We are focused on helping progressive marketers drive material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time.
The most important aspect of how the app was conceived and designed was the determining the true user needs found grounded in the existing user flows prior to the application’s existence. Our goal was on avoid feature bloat and keep the application focused on solving user needs. We were committed to improving the existing user experience and measureable results while not disrupting successful workflows that could hamper productivity or adoption of the new technology. We practiced using the existing offline consultation tools to get a clear understanding of what value they offered so as to not lose those qualities when we replaced them with a digital application. Since the main tool in the field prior to our application was a simple formatted sheet of paper, we sought to keep the simplicity and flexibility of the paper template and infuse it with the intelligence and capabilities that could be offered by making the paper intelligent and infusing the native possibilities of the iPad. Since the app was to be used as a consultation aid between two parties, we had to consider the context of two users and design features to be accessible without impeding the presentation nature of the tool.
The initial concept of the tool was arrived at by looking at the simple paper consultation sheets currently used by practitioners. Those simple offline tools would allow physicians to mark areas on a generic facial outline and add written notes during a patient consultation. Our goal was to create a simple as possible digital version that would leverage the native abilities of the iPad to further empower the physician while not complicating their consultation processes. We wanted the application to work as simply as the sheet of paper physicians were used to using but incorporate the ability to take and use actual patient photos to create a shareable treatment plan.
The Face-to-Face application takes advantage of the iPad’s camera functionality, keyboard, surface for drawing naturally with finger or stylus and the ability to easily send and share. The application adds these tools to the physician’s arsenal without disrupting their existing consultation process.
The Face-to-Face app is designed to play an integral role in a much larger experience ecosystem that will empower both patients and physicians with new tools to save, track and share progress in the efforts to combat the effects of aging. The long-term vision includes an enhanced version of the app for physicians, that serves to create patient records and treatment plans that can be shared with the patients. The complimentary patient application is planned to enable patients to save their treatment records, track before and after images, develop future treatment plans and explore virtual the affects of future treatments. The communication enabled between the patient and physician future versions is meant to improve patient and physician relations and enable better scheduling, consultation and follow-up sessions.