SoftServe Inc.

UX Group

What can others learn from how you conceived of and designed your mobile solution or application?: 

We used the classical research pattern to design everything from scratch. An important thing was not to skip any steps and user test as much as possible. Please refer to the graphics in the image gallery or view the prototype at:


Please describe how the concept for your mobile solution or application came about, and what research, information, inspiration, etc. informed it.: 

At SoftServe, we work with clients located abroad causing many of our co-workers to travel frequently. In our daily interactions our colleagues have been telling many various funny and heart-breaking stories about how they missed a flight because they didn’t have enough information on transfers from one flight to another. Another example was losing a document and calling someone at home to have them search for a photo copy on a computer. Often, because of the short timeframe and a busy working schedule, travelers are forgetting to put necessities like charger adapters (critical for trips from Europe to the U.S.) in their luggage. There are a lot of similar stories and the storytellers don’t have time to consider every single detail because they are moving fast. There should be an effective instrument, a smart device that is context sensitive and can take over some routine work making it easier for users to concentrate on more important issues.

How does your mobile solution or application take advantage of the unique device capabilities, contexts of use, modes of use, and other factors to create a new and valuable experience or utility?: 

Image recognition via mobile phone camera will scan your flight ticket and store this data to be able to use it later for reminders and advices. Prescriptive analytics approach integrates with such services as weather forecasts and checks user’s location comparing it to trip locations over time. It will analyse the provided information and show notifications about needing to pack an umbrella or a charger adapter if there are other types of outlets in the country you are traveling to. It’s more like Google Now that guesses what information is needed and gives it to you, but it’s much more than that, because it would have all travel documents, flight information, etc., in one smart system to help you.

In what ways has your mobile solution or application benefited the lives and/or work of its users in ways that weren’t previously possible?: 

Through investigation and comparison of competitors’ products, we have come to the conclusion that, at least for now, no other similar application is able to deliver the required level of user help while neither making a user think a lot nor remember much information. The solutions that approach that point make users input a huge amount of data manually to be able to analyze it. In our app, we use various capabilities of a mobile device in order to collect and store information, making user life easier. At the same time, most of other similar apps can’t offer a high level of visual design and as we all know that “beautiful things work better”.

How might your mobile solution or application serve as inspiration or a starting point for future innovations for mobile platforms?: 

Designers should identify a need that requires an innovative solution, and keep in mind R&D approaches, ideation and not set restrictions from the very beginning, no matter how crazy the need or solution may seem. Designers should try looking at the challenge from different angles and build a design team of people with different experiences and backgrounds because there’s always room for innovation with the right approach.