DesignCaffeine, Inc.

DesignCaffeine, Inc.

Please tell us about your innovative technique or tool generally and how it leads to positive outcomes, and help us understand what makes this innovation noteworthy or exceptional.: 
IS IT POSSIBLE TO…
 
• Model customer goals, activities, and tasks as a team in less than 1 hour, without lengthy requirements?
• Test and iterate your design 20 times before lunch, while relaxing in your favorite coffee shop?
• Finish innovative mobile design in less than 3 weeks, with complete confidence that it works?
 
Indeed, and much more. All At the cost of… About $1.
 
The $1 Prototype method is the result of five years of obsessive quest to perfect a lightweight mobile design methodology. It contains the collective wisdom of more than 50 events, workshops, and university courses in 10 countries and intensive design work with Fortune 500 clients and startups, which resulted in multiple featured apps in both Apple App Store and Android Play Store. From Silicon Valley to Tel-Aviv and Dubai, Greg Nudelman, author of 4 mobile UX design books, fixated on one question:
 
For all things mobile, what’s the most effective way to produce a design that works?
 
Hundreds of case studies later, my 4th mobile UX book contains the answers.
From Android Material Design and iOS8 to Responsive Web Design (RWD) — it’s all here, and it all works.
 
YOU WILL LEARN (IN LESS THAN 20 MINUTES EACH): 
• How to save *months* by designing and prototyping at the same time
• How to rapidly model goals, activities, and tasks with storyboards
• How to design Android Material Design and iOS8 apps
• How to design Responsive Websites for mobile and tablet
• How to guerrilla test 20 or more people in the single morning
• How to design and test Google Material Design Transitions
• When and where to do usability testing and how to ask non-leading questions
• How to effortlessly integrate UX research and design into Agile Scrum
• How to take advantage of Zen Buddhist awareness techniques in product visioning, design and usability testing
 
And that’s just the tip of the iceberg. The book covers 31 questions, with 4 real-world case studies and hours of live-action video.
 
You don’t need expensive design software, time-consuming deliverables and extensive documentation. You need simple, compelling UX techniques that produce immediate results.
 
That’s exactly what The $1 Prototype delivers.
How might your research technique serve as the inspiration or starting point for future innovations in research techniques?: 

I taught the $1 Prototype at SXSW for 4 years, as well as at private and public workshops and conferences in 10 countries. The book is in the process of being translated into Korean.