Bottom Line Impact | 2013 Award Categories

Bottom Line Impact

User-centricity and attention to the quality of user experiences are usually not ends in and of themselves, but are rather the means to another end: driving business success. Put differently, it’s the business goals and economic interests of businesses that fuel user-oriented strategies and fund the creation of experience-driven technologies. This award recognizes new or redesigned products, services, and other experiences that made a major difference on the business’ bottom line through the application of experience strategy and/or creation of high-quality experiences.


In the Netherlands McDonald's approached DDB & Tribal with task of improving their existing app to better serve business needs in a way that would inspiring enthusiasm in users and driving brand preference and sales. The judges were impressed with the clarity of the situation, the actions taken, and the results. It was easy to see what they did and the impact it had, providing a clear example to learn from.