Complete Customer Experience | 2013 Award Categories

Complete Customer Experience

Seen from the inside, companies can be messy, complex, and dependent on fragmented technological systems. But when seen from the outside, companies with successful customer experience (CX) strategies appear cohesive, comprehensible, and unified, and customers can interact with the company through a well-coordinated ecosystem of products and touchpoints. This award recognizes companies that offer a consistent, cohesive customer experience that maintains a sense of brand, delivers value and rewarding experiences, and is tightly interconnected and easy to navigate.


A hybrid coffee shop and workplace designed to accommodate laptop workers and enable a creative, usable workplace, Workshop Cafe is the product of a large user research project centered on the needs of on-the-go workers. Judges were impressed with the focus on service design, the way the cafe occupies the space between cafes and co-working spaces, and the integration between the physical space and the app.