Consumer Product | 2013 Award Categories

Consumer Product

Increasingly, consumer products are being designed with user needs and usability in mind. This is indicative of the growing awareness and interest in the practices of user-centered design. This award recognizes consumer products that create or enable excellent experiences for their users, and whose design was strongly influenced by user-centered research and design practices.


A neuroscience research company at its core, Lumosity has an interest in broadening the understanding of human cognitive performance. Members have access to more than 40 games designed to challenge and train five cognitive areas: memory, processing speed, flexibility, attention, and problem solving. Among other things, judges saw Lumosity as a great example of a product that uses gaming for a purpose and were impressed with the amount of research and prototyping that went into their products.