Experience that Makes a Difference | 2013 Award Categories

Experience that Makes a Difference

Technology has incredible potential to make a positive impact in people’s lives, whether on an individual level or in addressing societal or global concerns such as hunger, security, peace, the environment, and so on. This award recognizes digital products, systems, and other experience design initiatives that have contributed meaningful improvements to people’s lives, to society, and/or to the world and where the quality of the product or system’s user experience is essential to its success.


CaringBridge is a nonprofit social network that keeps families and loved ones connected during any type of health event. Their focus on user experience includes comforting color schemes, minimalist design strategies, and smooth navigation patterns. The judges were impressed by the way CaringBridge meets a need in the community and by the level of engagement users have with the product.