Promoting Empathy for Users | 2013 Award Categories

Promoting Empathy for Users

While designing a product, service, or other experience, project team members have to make decisions with the best interests of users in mind. Very few of these decisions can be made in consultation with actual users, so it falls to the team to attempt to see the world from the users’ point of view and make informed decisions on their behalf. This award recognizes companies, project/product groups, and other groups that most successfully promote a well-informed empathy for users among team members that leads to greater success in their work.


Atlassian is an enterprise software company that develops products for software developers and project managers best known for its issue-tracking application, JIRA, and its team collaboration product, Confluence. The judges were impressed with their enthusiasm for customers and, on a more granular level, their devotion to helping developers understand customers better. They also did a good job of providing examples of these things in action.