What can others learn from the successes and failures of your approach to making accessible experiences?: 

As part of our research and understanding the need, we met with various mobile users from different profiles and backgrounds. We quickly learned different users have different needs and current solutions are far from answering the pains of non mass-market users. Mobile and personal computer manufacturers recognize this issue and some are attempting to address it by designing solutions for people with accessibility issues. We learned that these people are not necessarily suffering from accessibility issues but still have the barrier to adapt and use today’s technology.

Another lesson we have learned is a senior doesn’t like to be tagged as one.

Many products are targeting this group of people by age and tag them as seniors. From our researches we learned that It's a wrong approach for few reasons:

1. Seniors want to feel younger and capable, they like to use products their children are
using. Once a 75 years old man told us that at the end of the day he likes to put on
the table a smartphone like any other persona is using and not a large buttons phone
or a senior brand phone.

2. There are many stereotypes related to seniors and technology. Most of these
stereotyping were eliminated by observations and interviews we had. We found that
many seniors are using tablets, social networks; email and some of them are casual

3. Age is not the only parameter for technology savvy. There are other reasons that
involved: socioeconomic status, location, education, drive and need.

What did you do, what was required, and/or what justifications did you need to establish to ensure that accessibility became and remained a requirement for your product or service?: 

Our mission is to connect non – tech savvy users to today’s technology. We first encountered this pain in our close environment, during conversations with friends and while supporting our parents with everyday technology activity. We made additional observations and interviews with users outside our circle and the outcomes set the base of our solution of our solution.

The outcomes were translated to high-level UX concepts that been tested with our target users (following our personas). In parallel we worked on the visual language of the interface. We created a visual language that will be clear, inviting and appealing without making the interface cluttered.

We are working in small iterations during the design and development process and testing the product with uses during this process. This process  helps us to identify issues on an early stage, solve them quickly and deliver a new version to the market very quickly. On top of that we are using the crowd, bloggers and the google play feedback system to get inputs from our customers around the globe. We are using google analytics and other tools to get statistics and feedbacks on the stability of the product.

Wiser on the google play

How did you ensure the needs of users with impairments or special requirements were considered throughout the process of designing your product or service?: 

Our product is focusing on users that are non-tech savvy. Their unique requirements and needs are the base of our product. Ensuring their needs are met was the main guideline in our product design.

What are the most significant ways that your attention to accessibility manifested in the product or service, and what effect has that had on users?: 

Wiser could make any desired Android smartphone simpler and allow non-tech savvy user an easy entry to the mobile world. We found that Wiser is also very beneficial for users who own a smartphone and find it frustrating to use. Wiser simplify for those users the device launcher, contact application, telephony and allows quick access to the user favorite content (people and application). Wiser is allowing all without downgrading the device capabilities. User can still install any applications and use other advanced feathers.

The feedbacks we are receiving from our users are remarkable and gives us the reassurances our design is answering a real pain.

Please share any quantitative, qualitative, and/or anecdotal evidence of the wisdom and value of your focus on accessibility.: 

As part of our UCD process we used paper prototiping, POCs, performed several usability tests and friendly user tests.

Usability Testing – most of our usability testing were conducted by our channel partners (mobile operators etc’). The highlights are described below:

  1. Ease to perform daily smartphone tasks.

  2. Friendly and simple to use interface.

  3. Wiser would also be attractive to people in the age of 45-55 who never used a Smartphones.

  4. Wiser applications are simple to understand.


Friendly User Test - Our friendly user test were conducted in few iterations with different users. The users were devided into two age groups: 35-55 and  55+, most were users who using a feature phone and a PC or Tablet.

  1. Over 90% of the users using Wiser, mastered quickly the main Smartphone functionalities

  2. The Wiser phone experience was very effective for all feature phone users, who exposed for the first time to a smartphone (although they weren't from the 55 plus age group).

  3. Wiser reduces the support level the non-tech savvy user needed