Sitecore Experience Platform

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Sitecore is the global leader in customer experience management (CXM) software, delivering highly relevant content and personalized digital experiences that delight audiences, increase loyalty and drive revenue. With Sitecore, marketers can own the experience of every customer that engages with their brand across every channel. More than 4,400 of the world’s leading brands trust Sitecore to deliver the meaningful interactions that win customers for life.
Sitecore Experience Platform 8 (Sitecore 8), the latest version of the company’s flagship platform, is the industry’s first fully-connected customer experience platform that also integrates with other customer-facing platforms. It enables marketers to create, deliver and optimize unique digital experiences with their prospects and customers throughout the customer lifecycle.
Sitecore 8 simplifies marketing by collecting and connecting data across channels, providing organizations with real-time access to a 360-degree view of every customer who interacts with their brand. The single platform automatically tests and optimizes experience interactions and provides easy-to-digest reports.
Prior to Sitecore 8, much of this functionality needed to be managed by IT. Sitecore 8 is built to be customizable, comprehensive and automated, removing complexity and putting control into the hands of marketers and business users.
In the era of customer experience, Sitecore 8 helps companies seize the experience opportunity. Features of Sitecore 8 translate into strong operational benefits for marketers:
–Automated testing ensures that organizations can test and optimize the customer experience effortlessly — in real time, through every interaction and over any platform. Sitecore 8 eliminates the need for IT.
–Marketers can provide insight about customer interactions to other departments and teams within the company. Sitecore 8 breaks down the silos among functions, enabling people to work together to create a consistent customer experience.
–Marketers gain a complete view of how customers are interacting with the company, even in other systems, websites, or with other permission-based, customer-facing functions.
Analyst acclaimed and award winning, Sitecore has been positioned by Gartner, Inc. in the Leaders Quadrant of the Magic Quadrant for Web Content Management (WCM) for five consecutive years. Sitecore has also been positioned by Gartner in the Visionaries Quadrant of the 2013 and 2012 Magic Quadrant for Multichannel Campaign Management (MCCM). Sitecore was named a Leader in the Forrester Wave Report “Web Content Management for Digital Customer Experience, Q4 2014.” Sitecore recently won the 2014 CMS Critic’s Choice Winner for Best Enterprise CMS. In 2012, Sitecore won the Stratecast|Frost & Sullivan Best Practices Award for Technology Innovation in Customer Engagement Platforms.